Bachelor of Arts in
Advertising and Public Relations
Why Pursue A Bachelor's In Advertising and Public Relations?
Acquire In-Demand Skills
While completing a bachelor’s degree in Advertising and Public Relations, you will
master innovative digital media strategies and techniques essential for today's competitive
job market. This degree prepares students for roles such as social media manager,
copywriter, art director, media planner and buyer, media relations manager, brand
strategist, account executive, influencer marketer, crisis and risk communications
manager, and digital strategist, among others.
Flexible, Online Format
Whether you are a recent high school graduate, a transfer student or a working professional, our flexible and engaging online program allows busy students to balance studies and other commitments.
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Online
120
Credit Hours
4 YRS
Estimated Time
to Complete
Knowledge & Skills
With a bachelor’s in ADPR, you will learn to:
- Communicate strategically for organizations and individuals through various media tools, including press releases, social media posts, media advisories and campaigns.
- Identify ethical and unethical practices in advertising and public relations.
- Write clear and effective strategic documents, such as those required by media planners, brand strategists and C-suite-level thought leaders.
- Develop brand and consumer insights for various markets, while creating culturally competent messaging.
- Create advertising campaigns, from writing copy to developing comprehensive concepts for various media platforms, with an emphasis on strategy, messaging and advertising design.
- Learn crisis management tactics to protect, restore or enhance a company’s reputation.
Premier Faculty
Our faculty are nationally recognized experts, offering you the opportunity to learn from people who have excelled both academically and in the strategic communications industry. Learn more about our faculty.
Earn a Degree from a Leading University
The University of Arkansas has been a leader in higher education for more than 150 years. Our student-first approach has ranked us among the nation's top public research universities and best values. Our commitment to students coupled with our online curriculum for Advertising and Public Relations fully prepares students to make a lasting impact on the industry, a value we’re determined to uphold as Razorbacks. Learn more about the University of Arkansas and why you belong here.
| Tuition / credit hour | $269.75 |
| Fee / credit hour | |
|---|---|
| Library | $4.98 |
| Network & Data Systems | $16 |
| Off-campus | $30 |
| Online Facilities | $2 |
Tuition and fees per credit hour reflect fall 2025 rates for students studying completely online. Students in online programs who take an on-campus course will pay on-campus fees, mandatory and college fees, for only the on-campus course.
Transfer Your Credits
Learn how credits can transfer into our online programs.
Job Market Outlook
The Pathways career data reflect career information associated with degree programs, and that data may include some jobs that require additional credentials and experience BEYOND the academic degree, including but not limited to professional licensure and certification, additional coursework, and specific training.
