Bachelor of Science Business Administration in
Marketing
Earn Your Degree in Marketing
This bachelor's degree program will prepare you for careers involving product planning, distribution, promotion and pricing strategies. Learn insights in consumer behavior, marketing research, and strategic marketing, while exploring a broad overview of the marketing functions within organizations.
Coursework and assignments will help you build valuable skills related to marketing products, business analysis, strategic problem-solving, and presenting information in professional presentations.
A Business Degree in Marketing Prepares You To:
- Communicate effectively in professional situations
- Think critically when evaluating marketing and business decisions
- Apply marketing concepts and core cross-discipline concepts in business
- Develop empathy for customers and other cultures through a focus on global and international business.
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Online
120
Credit Hours
4 YRS
Estimated Time
to Complete
Top 30
Ranked Public
Busines Schools
Why Take an Online Degree in Marketing?
This online marketing degree provides a flexible and cost-effective opportunity to pursue a marketing major, whether you are new to college, completing a marketing degree started years ago, or seeking an additional degree to enhance your skill sets. Walton College offers courses in a flexible online format within traditional 15-week semesters in fall and spring and within five-week sessions in summer.
Marketing majors can build valuable short- and long-term networks with alumni, faculty and students through connections with associations, including the University of Arkansas Collegiate Chapter of the American Marketing Association.
BSBA in Marketing Classification
All students are classified as pre-business with an intended major of marketing until the following pre-business requirements are fulfilled:
- Earn a grade of “C” or better in the following pre-business core courses:
- ACCT 20103 – Accounting Principles
- ACCT 20203 – Accounting Principles II, or
SEVI 20503 – Business Foundations (choose one) - SPCH 10003 – Public Speaking
- ECON 21003 – Principles of Macroeconomics
- ECON 22003 – Principles of Microeconomics
- ENGL 10103 – Composition I
- ENGL 10203 – Composition II
- ISYS 11203 – Business Application Knowledge
- MATH 22003 – Survey of Calculus
- MATH 20503 – Finite Math
- BUSI 10303 – Data Analysis and Interpretation
- BUSI 11101 – Freshman Business Connections
- Complete all pre-business core courses (or equivalents) with a minimum 2.50 GPA.
- Obtain at least a 2.50 overall GPA.
- All pre-business requirements must be met prior to enrollment into upper-division business and Marketing major courses.
The catalog of studies has the details on course requirements.
Some prospective students can qualify for an application fee waiver.
| Tuition / credit hour | $365.15 |
| Fee / credit hour | |
|---|---|
| Library | $4.98 |
| Network & Data Systems | $16 |
| Off-Campus | $30 |
| Online Facilities | $2 |
Tuition and fees per credit hour reflect fall 2025 rates for students studying completely online. Students in online programs who take an on-campus course will pay on-campus fees, mandatory and college fees, for only the on-campus course.
Transfer Your Credits
Learn how credits can transfer into our online programs.
Undergraduate Programs Office
479-575-4622
transfer@walton.uark.edu
I didn't know I could finish my degree completely online. I wasn't aware that that was an attainable option. But it was and I'm so happy I did find out about that because it was so just easy to navigate my life and work around my schedule while doing it online."
Halle HarpDe Queen, AR
Job Market Outlook
The Pathways career data reflect career information associated with degree programs, and that data may include some jobs that require additional credentials and experience BEYOND the academic degree, including but not limited to professional licensure and certification, additional coursework, and specific training.
