Bachelor of Science Business Administration in Marketing

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Credit Hours

Top 20 U.S. News and World Report Ranking
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Ranked Public Business Schools

Estimated Cost

Tuition / credit hour $339.83
Fee / credit hour  
Library $3.41
Network & Data Systems $11.10
Off-Campus $30
Online Facilities $2

Tuition and fees per credit hour reflect fall 2021 rates for students studying completely online. If an online student takes a course on campus, tuition and fees will differ.

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Undergraduate Programs Office

Earn a bachelor’s in marketing to prepare for careers involving product planning, distribution, promotion and pricing strategies.

This program offers insights in consumer behavior, marketing research, and strategic marketing, while exploring a broad overview of the marketing functions within organizations.

Coursework and assignments will help you build valuable skills related to marketing products, business analysis, strategic problem-solving, and presenting information in professional presentations.


You will learn to:

  • Communicate effectively in professional situations
  • Think critically when evaluating marketing and business decisions
  • Apply marketing concepts and core cross-discipline concepts in business
  • Develop empathy for customers and other cultures through a focus on global and international business.

This online marketing degree provides a flexible and cost-effective opportunity to pursue a marketing major, whether you are new to college, completing a marketing degree started years ago, or seeking an additional degree to enhance your skill sets. Walton College offers courses in a flexible online format within traditional 15-week semesters in fall and spring and within five-week sessions in summer.

Marketing majors can build valuable short- and long-term networks with alumni, faculty and students through connections with associations, including the University of Arkansas Collegiate Chapter of the American Marketing Association.



All students are classified as pre-business with an intended major of marketing until the following pre-business requirements are fulfilled:

  • Earn a grade of “C” or better in the following pre-business core courses:
  • Complete all pre-business core courses (or equivalents) with a minimum 2.50 GPA.
  • Obtain at least a 2.50 overall GPA.
  • All pre-business requirements must be met prior to enrollment into upper-division business and Marketing major courses.

The catalog of studies has the details on course requirements.

Some prospective students can qualify for an application fee waiver.