Would improving your writing skills advance your career? With this undergraduate microcertificate, students will learn to write correctly and clearly in forms and styles appropriate for the communications professions, including print/online, public relations, broadcasting and advertising.

 

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How to Apply

What Students Will Learn

Based on standards set by the Accrediting Council on Education in Journalism and Mass Communication, students who complete this microcertificate will be able to:

  • Order written information in a style that enhances audience understanding.
  • Evaluate what makes a story newsworthy.
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  • Understand how media professionals use narrative storytelling to engage audiences.
  • Think critically, creatively and independently in the process of telling narrowly focused stories for various media platforms, such as print/online, audio, video and social media.

 

Required Courses 9 hours

 

Educational Pathways

Credit hours from this microcertificate could be applied to an on-campus degree program at the U of A, or students could verify with other institutions if programs will accept these courses as transfer credit.